Social media usage in Finland 2020, by gender

Published by
Stacy Jo Dixon,
Apr 28, 2022
As of 2020, WhatsApp was the most popular social media site among both men (77 percent) and women (91 percent). The second most popular social media site among men was YouTube (69 percent). Among women, the second most popular social media was Facebook (83 percent).

Usage of social media sites in Finland in 2020, by gender

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Release date

September 2020

Region

Finland

Survey time period

Q3 2020

Number of respondents

2,000 respondents

Method of interview

Online survey

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Overview

7

Facebook & Messenger

8

Instagram

7

YouTube

6

X (formerly Twitter)

5

Other social networks

6

User behavior

6

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